Creating quality content is a proven way to strengthen your backlink profile by scoring backlinks on relevant platforms. This article discusses eight different types of content that you should consider creating to attract backlinks naturally and improve your SEO.
Backlinks are super important. Not only do they help bring new visitors to your site, but they also boost your search engine rankings.
Backlinks are an indicator for search engines to assess your site’s relevance and overall value. The more quality backlinks you have, the quicker you climb the SERPs.
There are several ways you can build quality backlinks to strengthen your backlink profile. However, the best strategy to attract backlinks is to create meaningful content to earn mentions on relevant platforms.
You may want to consider a number of content formats. In this article, we will showcase the eight types of content that attract natural backlinks to fuel your SEO.
What Are Backlinks?
Before diving into the content types that naturally attract backlinks, let’s explore what backlinks are.
Backlinks are inbound links created when third-party platforms mention you as the source of information published. These mentions are clickable links that help readers navigate to the original source.
When an online platform or a website uses your research or content, it has to give you credit to ensure compliance with the fair use policies. This is how your content helps you attract quality backlinks.
Receiving backlinks from credible sites improves your search rankings, as search engines recognize you as a source of authentic information in your respective niche.
This increases your online visibility and enables you to generate more traction organically compared to other players in the industry.
Importance Of Backlinks In SEO
Creating backlinks is one of the most effective ways to attract a relevant audience. The tactic is so efficient and tempting that, back in the day, businesses even resorted to unethical practices like spamming to get more links.
Eventually, Google, a search engine giant with over 93% of the industry’s market share, took notice and developed quality guidelines that prevented businesses from engaging in such practices.
Search engines assess your content using different parameters to determine the ranking of your respective pages with respect to the targeted queries.
Backlinks play a key role here as they facilitate search engines to determine the relevance and authority of your content compared to your business competitors. So, it goes without saying that quality backlinks significantly impact your search engine visibility.
Acquiring more backlinks from trustworthy websites significantly enhances your competitive edge. Nevertheless, the quality of these links varies.
Links from highly relevant and respected sites can improve your search rankings, while low-quality links can harm your SEO efforts. There are various methods to obtain quality backlinks, which include outreach for link building, contributing content, and fostering relationships with relevant websites in your industry.
Consider these best practices when building links:
Do not engage in spamming to create backlinks. Steer clear of paid or sponsored links. Avoid joining link farms. Disregard backlinks from sites that are not indexed. Do not accept backlinks from unrelated websites.
Google has developed algorithms that identify low-quality backlinks created through these methods, penalizing sites associated with them. Regardless of whether you have used unfair tactics, conduct regular backlink audits to uncover harmful links that may have appeared unnoticed over time. Upon identification, disavow these links and promptly inform Google.
Understanding the significance of backlinks in improving SEO leads us to examine the types of content that can naturally attract them.
Content is crucial. It allows you to engage with a relevant audience and draw quality backlinks from authoritative sites in your niche. According to 60% of experts, effective content generation aids in producing quality leads. Thus, creating valuable content is a dependable strategy for enhancing your backlink profile and boosting revenue. Successful B2B marketers often depend on a well-documented content marketing strategy to achieve growth.
The following content types can help you earn quality backlinks from credible sites:
Research-Based Articles
Articles based on original research have the highest potential for attracting quality backlinks from authoritative sources. Although this method demands significant time and effort, the benefits justify the investment. Original content not only improves your SEO but also garners attention from credible sites, leading to additional backlinks.
Guides
Developing comprehensive guides and tutorials effectively increases traffic and encourages backlinks from other sites. These resources explore a specific topic in detail, helping audiences learn how to address particular challenges. This makes your content an ideal reference for other websites with similar target audiences, enabling them to share insights and drive relevant traffic, which in turn helps you obtain quality backlinks.
Statistics Compilations
Using statistics in articles to support arguments is common practice. Content creators often seek reliable data from credible sources to validate their statements. Since compiling data from various sources is time-intensive, many creators prefer articles that consolidate statistics. This creates an organized resource that attracts quality backlinks with minimal effort.
Listicles
Publishing listicles on your site is an effective way to attract backlinks naturally.